Privacy Notice

Who we are

This website is operated by Ayo Ajibola trading as Ayō Ajibola and The Intentional Parent. We are the data controller for any personal information collected through this site.

What personal data we collect

We may collect the following categories of personal data:

• Identity and contact data: name, email address, and any information you provide through forms.
• Account data: login credentials if you create an account.
• Transaction data: purchase history and product downloads.
• Technical data: IP address, browser type, device identifiers, and information collected through cookies.
• Usage data: pages visited, time spent on the site, and interaction with emails.
• Communications data: messages you send to us via contact forms or support requests.

How we use your data

We use your personal data for the following purposes:

• To provide and manage your access to the site and any purchases.
• To process payments and deliver digital products.
• To respond to your enquiries and provide customer support.
• To send you newsletters and updates you have signed up for.
• To improve the site, products, and user experience.
• To maintain security and prevent fraud.

Legal basis for processing

We process your personal data on the following legal bases: performance of a contract (for purchases and account access), legitimate interests (for site security, fraud prevention, and improvement), consent (for marketing emails and non-essential cookies), and legal obligation (where required by law).

Who we share your data with

We may share your data with the following categories of recipients:

• Service providers: hosting, analytics, email delivery, and customer support tools.
• Payment processing: Stripe processes payments, tax compliance and receipts on our behalf. We never see or store your card details.
• Professional advisers: legal and accounting professionals where necessary.
• Authorities: where required by law or to protect our rights.

International transfers

Some of our service providers may process data outside the UK and EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions approved by the UK and EU.

Data retention

We keep your personal data only for as long as necessary for the purposes described in this notice, or as required by law. When no longer needed, we delete or anonymise it.

Your rights

Under UK and EU data protection law, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data. You also have the right to data portability and to withdraw consent at any time. We aim to respond to requests within one month. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your rights have been breached.

Security

We use appropriate technical and organisational measures to protect your data, including encryption, access controls, and secure hosting.

Cookies

We use essential cookies to make the site work, and analytics cookies to understand how visitors use the site. You can manage your cookie preferences through your browser settings.

Changes to this notice

We may update this Privacy Notice from time to time. The latest version will always be available on this page.

Contact

For any privacy questions or to exercise your rights, please contact us via the contact form on this site.